Sponsorship’s transition to net-zero2022 was heralded as the year of action in our collective journey to net zero. Enough talking, time for action. And it’s true that we’re…Sep 14, 2022Sep 14, 2022
The Psychology of Sponsorship #3The third post in our theme of the Psychology of Sponsorship explores how sponsorship narrative can be strengthened by understanding the…May 30, 2022May 30, 2022
The Psychology of Sponsorship #4The 4th post in our series on the psychology of sponsorship looks at sponsorship strategy and brand fit — and specifically to answer four…May 30, 2022May 30, 2022
The Psychology of Sponsorship #1Most books on sponsorship make large assumptions about the psychology of sponsorship. Back in the day, the phrase ‘brand value transfer’…Apr 20, 2022Apr 20, 2022
5 Principles of Sponsorship EvaluationHere are our five principles of sponsorship evaluation.Apr 20, 2022Apr 20, 2022
Great Sponsorship Strategy in 8 StepsThere’s certainly no shortage of posts out there on the web talking about sponsorship strategy. In fact, in the context of sponsorship, the…Apr 20, 2022Apr 20, 2022
The Psychology of Sponsorship # 2Sponsorship industry practitioners always know before academics many of the factors that mediate the impact of a sponsorship, for better or…Apr 20, 2022Apr 20, 2022
