RedmandarinSponsorship’s transition to net-zero2022 was heralded as the year of action in our collective journey to net zero. Enough talking, time for action. And it’s true that we’re…7 min read·Sep 14, 2022----
RedmandarinThe Psychology of Sponsorship #3The third post in our theme of the Psychology of Sponsorship explores how sponsorship narrative can be strengthened by understanding the…5 min read·May 30, 2022----
RedmandarinThe Psychology of Sponsorship #4The 4th post in our series on the psychology of sponsorship looks at sponsorship strategy and brand fit — and specifically to answer four…4 min read·May 30, 2022----
RedmandarinThe Psychology of Sponsorship #1Most books on sponsorship make large assumptions about the psychology of sponsorship. Back in the day, the phrase ‘brand value transfer’…5 min read·Apr 20, 2022----
Redmandarin5 Principles of Sponsorship EvaluationHere are our five principles of sponsorship evaluation.5 min read·Apr 20, 2022----
RedmandarinGreat Sponsorship Strategy in 8 StepsThere’s certainly no shortage of posts out there on the web talking about sponsorship strategy. In fact, in the context of sponsorship, the…12 min read·Apr 20, 2022----
RedmandarinThe Psychology of Sponsorship # 2Sponsorship industry practitioners always know before academics many of the factors that mediate the impact of a sponsorship, for better or…5 min read·Apr 20, 2022----